Meet Our Directors
Gina DeMartini – Principal, Director of Caregiver Relations
Gina has over 20 years of experience in office management as a Director of Operations and Finance for a Bay Area import company. She made the decision to enter the senior home care industry after her family had personal experience helping their grandmother who lived independently until the age of 99. Gina is responsible for managing and coordinating staffing. This includes participation in new caregiver training, as well as, helping to develop in-service training sessions.
John Neill – Principal, Director of Operations & Finance
John co-founded Senior Assist of the Peninsula after 35 years in importing. He started his career in retail on the east coast after graduating from George Washington University. He was recruited by The Gap Stores, Inc. and eventually became a division President for Cluett Peabody. John started his own company in the late 80’s and made the change to senior care after he and his siblings researched home care for his aging parents. John oversees finance and human resources.
Terri Neill – Principal, Director of Client Relations
Terri spent many years as Director of Product Development for an import company who had operations in the U.S. and Asia. Her transition to the senior care industry came as a result of personal experience caring for her mother. Terri is responsible for marketing and client relations. She shares the responsibility of training new caregivers and also assists in developing in-service programs. Terri is a graduate of San Francisco State University with a degree in education. Trained as an educator, she facilitates classes throughout the Peninsula covering senior related topics.
Our Administrative and Management Team
Laurie McElroy – Administrative and Care Plan Coordinator
Laurie came to Senior Assist with over 30 years of experience in the volunteer sector bringing great leadership and administrative skills from her involvement with PTA Youth Ministries, Women’s Groups and her own non profit organization founded in 2008. Laurie joined Senior Assist in 2010 as a caregiver after caring for her mother during her battle with cancer. She became a member of the office team in 2012 and is responsible for maintaining client and caregiver information, long term care insurance and developing in-service training programs.
Janice Robinson – Scheduling Coordinator
Janice worked many years in the field of education working as an employment developer and office manager. After taking time off from her career to raise her family, she rejoined the workforce with Senior Assist of the Peninsula. Janice is responsible for coordinating/scheduling caregivers, providing care team and client support, and participating in caregiver orientation and training. She also helps manage the care for her aging mother, experiencing firsthand the importance of excellence in assistance for the elderly.